Beyond is home to the brightest minds in creative, media and innovation, on a mission to set brands free.
We create maximum advantage for brands by freeing our clients and our teams from restrictive industry siloes – our creative thinking is more integrated and effective, our media thinking is more imaginative and, together, they power-up brands to realise their true potential, both in the short and long term.
Working as one keeps things simple, effective and efficient. It enables us to focus energies on what matters most. We value individual expertise, craft, collaboration, teamwork, technology, and work tirelessly to foster a culture rich in curiosity and optimism.
Zaid is a brand and communications expert with nearly three decades’ experience working across some of the world’s most iconic brands. A firm believer in the transformative, business power of brands, he co-founded Beyond, to give clients easy access to the brightest minds in strategy, media, creative, production, technology and innovation, to realise their maximum potential.
Nicholas co-founded Beyond. He is an accomplished commercial leader with a proven track record of transforming commercial strategies into measurable results. Passionate about the intersection of creativity, innovation and client value, Nicholas excels at aligning businesses to achieve shared outcomes.
Laura is known for her innovative approach to production, breathing technology and pioneering techniques across production disciplines. A maker at heart, she has earned a reputation for developing non-traditional production approaches that maximise creative craft whilst aligning with client formats and budget constraints.
Ed leads Beyond’s Media, Data and Effectiveness programmes. He is responsible for driving our agency capabilities in these areas, ensuring we remain best in class. He works closely with clients to embed media thinking into all our work, create measurement frameworks, and drive the use of data across insight, strategy, creative and media.
Joe is a seasoned creative leader who combines strategic insight with bold, original thinking to power standout work for our clients. With a proven track record of leading award-winning campaigns, he is passionate about collaboration and innovation, inspiring the creative team to deliver integrated, effective ideas that drive real results.