Our CEO and Founder @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR) speaks to @[DCA](urn:li:organization:104712004) \(Department of Creative Affairs\) on challenging the fragmented agency landscape and @[Beyond](urn:li:organization:2812498)’s approach to setting brands free. “There are no independent agencies that are credible in media, creative, technology and innovation to the extent that we are. As a company, we’ve spent over 10 years building expert capabilities within a single company framework; we believe that this is the only way to develop creative commerciality that can set brands free and, when it comes to doing it, we are in a market of one.” Read the full piece here 👉 https://lnkd.in/eSpJ2Qmk @[Halima Anwar](urn:li:person:cI8xVuDLN9) @[Amar Chohan](urn:li:person:1t0Orm6dSg)
We’re delighted to be appointed by @[Findmypast](urn:li:organization:3477062) to handle their media planning and buying, expanding on our existing creative and strategic partnership with the UK-based genealogy brand. @[Ed Cox](urn:li:person:48tRYx7x31), Partner for Media, Data and Effectiveness at @[Beyond](urn:li:organization:2812498): “This is just the kind of challenge we thrive on - a disruptive challenger brand in a highly competitive market. We’re excited to get started on the journey to modernise Findmypast’s media strategy and put in place a new strategy for continued growth. Taking on media duties alongside creative will allow us to develop a seamless integrated strategy for Findmypast, and multiply the power of media with top-drawer creativity.” Thanks for the write up @[LBBonline - Little Black Book](urn:li:organization:2814210) 👉 https://lnkd.in/ezCYm7BG
Our latest media work for @[The Tofoo Co](urn:li:organization:19599889) is live... FAST FOO highlights how quick and easy it is to cook Tofoo, and aims to inspire trial in new audiences. The high impact OOH campaign is live in London, Leeds and Manchester, showcasing the variety of tasty ways you can eat Tofoo 🥘 🍱 🍲 @[Thryth Jarvis](urn:li:person:ffX5eChz6R), @[Kirsty Jones](urn:li:person:BcH4p5jsDc), @[Scott 🍮 Colley](urn:li:person:mKcSDrvvPp), @[Talon](urn:li:organization:2090497), Dan Wootton, @[Who Wot Why London](urn:li:organization:10550144), @[Tom Donnelly](urn:li:person:8-\_lEiaGzF), @[Patrick McDermott](urn:li:person:UGR7EbgH8D), @[Pritisha Sen](urn:li:person:Tak0BUs9W\_)
NOT ONE, BUT TWO AWARDS AT @[Clear Channel Outdoor](urn:li:organization:2541) Media Awards 2025. Our Tell Your GP Instead campaign for @[Bowel Cancer UK](urn:li:organization:1996913), is hyper-targeted at high-risk individuals, encouraging them to report early symptoms of Bowel Cancer to their GP. Thanks to @[Andy Glyde](urn:li:person:3cvTw9EdVX) and the brilliant team at @[Bowel Cancer UK](urn:li:organization:1996913), our friends and partners at @[Talon](urn:li:organization:2090497) and our media superstars at Beyond who worked tirelessly to get this over the line 🥇 🥈 @[Aimée Comeskey](urn:li:person:4yQaVWA-H2) @[Emily Paterson](urn:li:person:woqNGiDIB-) @[Ed Cox](urn:li:person:48tRYx7x31) @[Abdirahman Mahdi](urn:li:person:ssBVS2xdVd) @[Adam Boucid](urn:li:person:Ijfv2YoHoc) @[Mili Posa](urn:li:person:bJsY0c1tMk) @[Gemma Delaney](urn:li:person:WfvGAJZjNA) @[Joanne Lambert](urn:li:person:-IJOZzFfIF)
INVEST IN SOCIAL HOUSING 🏠 Decades of underinvestment in social housing is forcing families into poverty and homelessness. The solution is simple - build more social homes to end the housing emergency. If you've been around Westminster over the last few weeks, you might have seen the multi-channel OOH and ambient media campaign we've been running for @[Shelter](urn:li:organization:200878). We're aiming to put pressure on the government, MPs and policy makers, ahead of the 2025 Spending Review which takes place tomorrow. To make sure the campaign was unmissable to those in government and the civil service, we created a media strategy to align with the typical Westminster daily routine, targeting them across the working day, from their commute to their coffee break and even after-work drinks. Shelter's creative work invited members of the public to share their reasons why social housing is needed, and called on the Chancellor to commit to building 90,000 new social homes a year. Please show your support and sign the petition or write to your MP urging action - link in comments below. @[Hannah Croucher](urn:li:person:pQI3z-0Qi0) @[Helen Saul](urn:li:person:8Tv5XAc20I) @[Helen Jones](urn:li:person:E9MTz-BmTa) @[Rhys Dando](urn:li:person:MQWxnRl-Tx) @[Srinath Mogeri](urn:li:person:JG-5Phj2-O) @[Seb Howling](urn:li:person:\_\_QEsxtCDm) @[Francis Daly](urn:li:person:QICL8YO86e) @[David Simons](urn:li:person:CpFUHRNFCS) @[Cem Hasimi](urn:li:person:dfCQmLWeDR) @[Michelle Cheesbrough](urn:li:person:jIXPdosVyX) @[Millie Harvey](urn:li:person:953Qio2SxK) @[Ellie Coulter](urn:li:person:cWsM5ljAK2) @[Evan Mallett](urn:li:person:d0gA2Q\_uDC) @[Ed Cox](urn:li:person:48tRYx7x31) @[Maleehah Choudhry](urn:li:person:Sh-TY1jRD5) @[Tiyah Rowe](urn:li:person:T67gkkNfQD) @[Emily Paterson](urn:li:person:woqNGiDIB-) @[Talon](urn:li:organization:2090497)
WELCOME FERGUS! 💥 We’re thrilled to welcome @[Fergus Browne](urn:li:person:Xa5uRxl0aI) who joins @[Beyond](urn:li:organization:2812498) as Business Director, bolstering the media planning department and bringing with him a wealth of experience in FMCG, retail and entertainment.
“This is what the industry’s been crying out for. Clients have become increasingly frustrated by the complexity of managing multiple agencies, with lead agencies only showing an interest in the big idea and the big execution, and not in sweating the assets.” @[Ed Cox](urn:li:person:48tRYx7x31), Partner of Media, Data and Effectiveness on why Yonder Media was made to be merged – read the full piece in @[MediaCat UK](urn:li:organization:70041259) about @[Beyond](urn:li:organization:2812498)'s new joined-up proposition. https://lnkd.in/eXDpUqhQ
Did you catch our OOH launch campaign running across key sites in London Bridge this week? Setting brands free \(of mock ups\) 🔥 🙌 @[Talon](urn:li:organization:2090497) Dan Wootton @[Ali Nelson-Smith](urn:li:person:hIua-d7xBC)
“We have spent nearly a decade building credible and award-winning capabilities across strategy, media, creative and production. Today, under the banner of Beyond, we can now set brands free by choreographing single multi-disciplined teams to deliver greater value for our clients, simplify and speed up ways of working, maximise what’s possible and unlock new levels of creativity, innovation and effectiveness for our clients across their entire marketing supply chain.” CEO @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR) on our mission to set brands free and why we’ve come together under a single agency brand... Read the full piece in @[Campaign UK](urn:li:organization:9338936) 👇 🙌 @[Ben Bold](urn:li:person:Pv9-JWeqNJ) & @[Gemma Charles](urn:li:person:YFeH9tqBA-)