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Brand Strategy | Creative

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As more consumers look for simple solutions for better gut health, Biotiful gut health came to us to cement its position as the pioneer of the category, through a powerful new brand platform and national campaign highlighting why it’s the UK’s #1 Kefir brand. 

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We designed a bespoke, sprint-based approach to defining the brand platform – expediting the traditionally lengthy process and co-creating with the client team to get to the bottom of their mission.

Together, we landed on a new platform and accompanying TV and OOH, to celebrate Biotiful gut health's pioneering approach to making natural gut health accessible to everyone: Super. Naturally.

In April 2025, Muller acquired Biotiful gut health for over £100m.

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