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Media | Content | Social

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Putting value front and centre, without sacrificing style. With a cost-of-living crunch making Gen Z cautious, especially during September’s Back to School and Fresher’s Week, Depop asked us to prove to their audience they could still access coveted brands affordably—and stay on budget.

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Facing aggressive high-street discounts, we created the “Save Now” value platform. Partnering with Depop stylists, we cast subculture-savvy talent and rolled out targeted VOD, social, and OOH assets that authentically showcased the app’s spend-control features.

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