Dulux’s annual ‘Colour of the Year’ innovation was in danger of falling behind globally - as an increasingly competitive market began to play in the same space. It needed to break away from being something only colour specialists spoke about to something which resonated more deeply with consumers.
Our aims were to power-up Dulux’s team of global marketers, to inspire and lead their local consumers with the company’s world-leading innovation and to ensure that the brand was first and fast to market. To do this, we developed a single global platform, to unite markets and to guide the creation of a launch bible, made up of over 800 assets to empower marketers worldwide. This has been heralded as one of the company’s most effective examples of innovation roll-out to date.
Dulux’s annual ‘Colour of the Year’ innovation was in danger of falling behind globally - as an increasingly competitive market began to play in the same space. It needed to break away from being something only colour specialists spoke about to something which resonated more deeply with consumers.
Our aims were to power-up Dulux’s team of global marketers, to inspire and lead their local consumers with the company’s world-leading innovation and to ensure that the brand was first and fast to market. To do this, we developed a single global platform, to unite markets and to guide the creation of a launch bible, made up of over 800 assets to empower marketers worldwide. This has been heralded as one of the company’s most effective examples of innovation roll-out to date.
Dulux’s annual ‘Colour of the Year’ innovation was in danger of falling behind globally - as an increasingly competitive market began to play in the same space. It needed to break away from being something only colour specialists spoke about to something which resonated more deeply with consumers.
Our aims were to power-up Dulux’s team of global marketers, to inspire and lead their local consumers with the company’s world-leading innovation and to ensure that the brand was first and fast to market. To do this, we developed a single global platform, to unite markets and to guide the creation of a launch bible, made up of over 800 assets to empower marketers worldwide. This has been heralded as one of the company’s most effective examples of innovation roll-out to date.
Dulux’s annual ‘Colour of the Year’ innovation was in danger of falling behind globally - as an increasingly competitive market began to play in the same space. It needed to break away from being something only colour specialists spoke about to something which resonated more deeply with consumers.
Our aims were to power-up Dulux’s team of global marketers, to inspire and lead their local consumers with the company’s world-leading innovation and to ensure that the brand was first and fast to market. To do this, we developed a single global platform, to unite markets and to guide the creation of a launch bible, made up of over 800 assets to empower marketers worldwide. This has been heralded as one of the company’s most effective examples of innovation roll-out to date.
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