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Itsu’s expansion from restaurant business to grocery brand had driven rapid revenue growth, but with this expansion came inconsistency in the brand experience. The brand needed to align behind a common North Star and align on how the brand should show up in different touchpoints, from restaurant windows to outdoor advertising.
We re-focused, gave clarity and set the foundations for future communications – ensuring everything laddered up to the brand’s Eat Beautiful platform and the utter commitment which goes into the craft of the itsu experience. From employee comms, to restaurants, to broadcast and digital media, to retail, we set the system for the brand to truly maximise the opportunity their growing scale could provide.
Itsu’s expansion from restaurant business to grocery brand had driven rapid revenue growth, but with this expansion came inconsistency in the brand experience. The brand needed to align behind a common North Star and align on how the brand should show up in different touchpoints, from restaurant windows to outdoor advertising.
We re-focused, gave clarity and set the foundations for future communications – ensuring everything laddered up to the brand’s Eat Beautiful platform and the utter commitment which goes into the craft of the itsu experience. From employee comms, to restaurants, to broadcast and digital media, to retail, we set the system for the brand to truly maximise the opportunity their growing scale could provide.
Itsu’s expansion from restaurant business to grocery brand had driven rapid revenue growth, but with this expansion came inconsistency in the brand experience. The brand needed to align behind a common North Star and align on how the brand should show up in different touchpoints, from restaurant windows to outdoor advertising.
We re-focused, gave clarity and set the foundations for future communications – ensuring everything laddered up to the brand’s Eat Beautiful platform and the utter commitment which goes into the craft of the itsu experience. From employee comms, to restaurants, to broadcast and digital media, to retail, we set the system for the brand to truly maximise the opportunity their growing scale could provide.
Itsu’s expansion from restaurant business to grocery brand had driven rapid revenue growth, but with this expansion came inconsistency in the brand experience. The brand needed to align behind a common North Star and align on how the brand should show up in different touchpoints, from restaurant windows to outdoor advertising.
We re-focused, gave clarity and set the foundations for future communications – ensuring everything laddered up to the brand’s Eat Beautiful platform and the utter commitment which goes into the craft of the itsu experience. From employee comms, to restaurants, to broadcast and digital media, to retail, we set the system for the brand to truly maximise the opportunity their growing scale could provide.
Drop in:
Beyond, 87 Weston Street, London, SE1 3RS
