230 years of heritage. 7 days of barrel-aging. 1 great British institution. 🇬🇧 For our first integrated, media+creative, campaign with Mizkan Europe, we’re bringing Sarson’s Brewed for Food credentials to the masses. Their master brewers know that maturing malt vinegar for 7 days in 100-year-old wooden vats guarantees unmistakable depth of flavour. To make that heritage and craft as relevant as possible, we pointed squarely at something we Britons love most: the humble chip, always better when enriched with Sarson’s. The campaign is perfectly timed for the Easter break: 📰 Unpacks the rich brand story in premium National Press supplements. 📍 Upweights visibility in priority regions of opportunity via targeted OOH. 📱 Builds craft credentials at scale across Social. Watch this space—there’s more to come. 👀 @[Mizkan Euro Ltd](urn:li:organization:671942) {hashtag|\#|Sarsons} {hashtag|\#|BrewedForFood} {hashtag|\#|BeyondAgency} {hashtag|\#|UKAdvertising} {hashtag|\#|IntegratedMarketing} {hashtag|\#|FMCG} @[Hamish Dundas](urn:li:person:vcLQyYNr46) @[Artem Bjork](urn:li:person:BQYuB6l9pH) @[Patrick Silla](urn:li:person:7vmZoqSImL) @[David Frymann](urn:li:person:E\_6-Ez6hrZ) @[Ellie Coulter](urn:li:person:cWsM5ljAK2) @[Fergus Browne](urn:li:person:Xa5uRxl0aI) @[Jonny Ray](urn:li:person:FRBi79col7) @[Katy Holder](urn:li:person:PfAET9Bdf5) @[Lisa Adams](urn:li:person:b\_GyDAgERP) @[Ava Hodgson Hann](urn:li:person:QAeXKukhAr) @[Charlotte Carter](urn:li:person:rove6ERt5O)

Today, beYOnd has launched its long-overdue “Lefty Collection” merch range, finally addressing one of advertising’s most quietly suffering groups: people who drag their hand through everything they’ve ever written. The collection includes tote bags, pencils, mugs and notepads, all painstakingly re-engineered and re-designed for the left-handed experience. “We’ve ignored left-handed people for too long,” said @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR), heroically. “This is about recognition. Visibility. And significantly fewer smudges.” The range is available from today, which feels like the right time.

Navigating last year was tough for many agencies. Coming out of it 'a grade up' in @[Campaign UK](urn:li:organization:9338936)'s School Report is not to be sniffed at 🤩 https://lnkd.in/eEqKNBuM @[Shauna Lewis](urn:li:person:IzfDmQ3OYL) @[Gemma Charles](urn:li:person:YFeH9tqBA-) @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR) @[Jonny Ray](urn:li:person:FRBi79col7) @[Ed Cox](urn:li:person:48tRYx7x31) @[Kim Lawrie](urn:li:person:poXbSvLID9) @[Emily Paterson](urn:li:person:woqNGiDIB-) @[Nicholas Ost](urn:li:person:trzMxZl16z)

Context is everything. In our recent podcast partnership work for @[Alzheimer's Research UK](urn:li:organization:1949323) we didn't just buy airtime; we took the time to integrate the mission {hashtag|\#|ForACure} contextually to tackle a deep-seated mindset shift. We needed to: GET: An audience who sees dementia as an inevitable part of aging. TO: Believe a cure is a "when," not an "if," and that research is the only way to get there. BY: Positioning ARUK as leading the way to finding a cure, which is now within reach thanks to the incredible minds in medical science Through contextual storytelling, we reframed dementia research as the next great frontier of human ingenuity, using bespoke host-reads to build on what the podcasts are known for while meeting audiences’ thirst for knowledge. So... On Dan Snow’s @[History Hit](urn:li:organization:16762436): We dismantled the "inevitability" myth by drawing parallels to the "impossible" eradication of smallpox - reminding listeners that history is defined by human agency over natural threats. On TED Talks Daily: By placing the researchers alongside the world’s leading innovators, we reframed the cure from a distant hope to the next logical milestone in human ingenuity. Together we’re reframing the narrative, moving dementia out of the category of "biological fate" and into the category of "conquerable challenge." Progress is unfolding in real-time. With the right urgency, the next great milestone in human history is within our reach. Thanks to our clients, and brilliant team across media and creative who collaborated on this effort. Watch this space for more work this year… @[Lorna Dawson](urn:li:person:zdgqXJhi-7); @[Katie Gouskos.](urn:li:person:kA5dauK5FL); @[Rachel Pountney](urn:li:person:0QrxPe7n-I); @[Angelique Allen](urn:li:person:bkGWmPBmj5); @[Fergus Browne](urn:li:person:Xa5uRxl0aI); @[Hamish Dundas](urn:li:person:vcLQyYNr46); @[Acast](urn:li:organization:3699254)

Join us on 4th June to hear how challenger brand leaders can successfully unite their organisation, bringing boards, teams and partners together behind their powerful creative visions for growth. For every great start-up, there are hundreds of flops, brands who start strong and steadily begin to adopt cautious behaviours, never managing to unlock the full advantage of being a disruptor. Equally, many talented marketers are hired into exciting new businesses, to deliver step-change brand-led growth, only to encounter internal caution and performance-only mindsets. If you want to break free from the downward spiral, hear from experts, sip a couple of cocktails and network with others in the same boat, sign-up to our event in the link below. @[Nicholas Ost](urn:li:person:trzMxZl16z) @[Ed Cox](urn:li:person:48tRYx7x31) @[Jonny Ray](urn:li:person:FRBi79col7) @[Kim Lawrie](urn:li:person:poXbSvLID9) @[Gill Huber](urn:li:person:F4inme5xz0) @[Laurence Green](urn:li:person:lL2FwUycV2)

So excited to announce we've been appointed to handle both media + creative duties for @[Mizkan Euro Ltd](urn:li:organization:671942) 🎉 With an incredible portfolio of iconic heritage brands including Branston, Sarson's, OSU and Mizkan \(Japan's leading vinegar and seasoning brand\), it's going to be a tasty journey indeed. Top work from all the team, and a big thanks to our fab new clients. Checkout the @[Campaign UK](urn:li:organization:9338936) writeup here: https://lnkd.in/eGTpWEeW

A dull campaign can cost around £10m more to deliver the same impact as a truly creative one, says @[Peter Field](urn:li:person:EHqDc2H5Ay)'s and @[Adam Morgan](urn:li:person:\_pP9gjzdKy)'s ‘Cost of Dull’ research. And dullness isn’t just a creative problem. It’s a media problem, too. Brands think all they need from a media plan is maximum reach, but they’re missing half the equation. Media + Creativity = the ultimate multiplier. Full report → access in comments below

Our very own @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR) supporting 4-days a week in the office in today's @[Campaign UK](urn:li:organization:9338936). To be honest, some of our team weren't 100% convinced about our own move from 3 to 4 in October when we faced peak-project time. But it's been super-productive and we're not looking back, for now. Never say never, but maybe never... 😂

Our marketing and communications industry is at risk of optimising itself into oblivion. Trading imagination for impressions, maximum impact for incremental gains...draining your brand's hard-fought-for equity in favour of diminishing short term returns. Recently we welcomed @[Ben Gardiner](urn:li:person:DZhG2j7dXi) to speak at our 'freedom series' event who said “We absolutely need more creativity in media. We need both data and creativity working together \[for maximum commercial impact\]." That tension is exactly why we wrote our report, ‘Creativity: The ultimate media multiplier’, because: -$287bn of global ad spend is going into dull formats - Dull campaigns are costing brands £10m+ more to match performance - Yet creativity is increasingly being treated as decoration, not multiplier Click on the link in our comments to unlock your report with: - 7 principles to power-up your media - Real case studies - Some uncomfortable questions your current media agency would rather you didn’t ask 😳

We've moved! After 8 years in our brutalist Bermondsey offices, we've decided to experience something new. Elephant & Castle's iconic Walworth Town Hall - built in 1865 and sadly burnt down in 2013 - has been lovingly converted into delicious offices for @[Beyond](urn:li:organization:2812498) \(and other brilliantly entrepreneurial companies\). Only five minutes’ walk from the Elephant tube, you have no excuse not to visit us 🫖 ☕ 🍺 🍹 🍼 🥛 for a tipple of your choice.

Double-wisdom here - props to @[Creativebrief](urn:li:organization:126057), @[Nicola Kemp](urn:li:person:C\_nP9MQ\_kF) and team for their inspiring Challenger Brand Mindset Series, and for including our CEO @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR)'s 'freedoms worth fighting for' thought piece 🦅

Working with @[Shelter](urn:li:organization:200878) is an utter privilege that everyone at @[Beyond](urn:li:organization:2812498) feels deeply. We're therefore absolutely delighted to be successfully reappointed as media agency of record 🤩 Together, we're committed to fighting for everyone’s right to a safe and secure home and look forward to building on years of collaboration to help deliver this mission. Thanks to @[Campaign UK](urn:li:organization:9338936) + @[Beau Jackson](urn:li:person:djOj1l1-BK) for the write-up: https://lnkd.in/e5WNns-u

YES CHEF! 👩‍🍳 We are incredibly proud to have planned and bought the multi-channel media for @[Merchant Gourmet](urn:li:organization:5625494)'s biggest campaign to date. Building on their creative which turns the iconic kitchen phrase into a cultural symbol of confidence, we’ve scaled the message to hit a massive 58.4 million impacts. By using historical sales data to spearhead a strategic expansion into Bristol alongside London, we secured high-impact OOH sites like the Bristol Tower and local bus networks to ensure nationwide momentum. Keep an eye out for our brand first entry into pause ads, capturing premium VOD inventory alongside a heavy social and digital display presence as we meet our target audience of "conscious foodies" exactly where they are 🎯 A huge thanks to our clients and partner agencies as together we set the UK's inner chefs free 🚀 @[Sarah Forman Hardy](urn:li:person:0ti13P2sPf) @[Grace Chau](urn:li:person:QS3qOHg2iS)

Sorry to the passionate home cooks who spend hours simmering bones for the perfect broth. Sorry to the weekend kitchen warriors hand-folding gyoza until their hands ache. Along with @[itsu](urn:li:organization:1856249) we're sorry for any convenience caused, foodies of the nation. Back for a second burst, our apology dramatises the incredible speed and ease of creating restaurant-quality meals that typically take hours to craft. Keep your eyes peeled for creative and media by @[Beyond](urn:li:organization:2812498) across Premium AV environments, blending a peak focused Linear approach with BVOD and SVOD, supported by OOH and Social. Thanks as always to @[Misha Metcalfe](urn:li:person:0LbRMSrr3t) and team 🤩

2025, a year of transformation and the launch of @[Beyond](urn:li:organization:2812498). It's been one heck of a year. Thanks to our brilliant clients, partners and team for all the support, collaboration and smarts along the way. 2026, LET'S DO THIS 🌞

🌞 Introducing The Freedom Series - Download our new report now 🌞 Last Thursday we launched the first insight report from our new Freedom Series, "Creativity: The Ultimate Media Multiplier", which we marked with an almost full-house and incredibly inspiring panel discussion led by @[Gill Huber](urn:li:person:F4inme5xz0) \(@[Ingenuity+](urn:li:organization:105210781)\) to our panellists @[Shelley Macintyre](urn:li:person:KTKdF6InLm) \(@[BBC Studios](urn:li:organization:1763)\); @[Thomas Keane](urn:li:person:uNeGs3B2\_L) \(@[Meaning Machine](urn:li:organization:98949017)\); @[Sarah Baumann](urn:li:person:ctdVFsgOyl) \(@[Christopher Ward](urn:li:organization:2176771)\) and our very own @[Jonny Ray](urn:li:person:FRBi79col7). A huge thanks to Thomas and @[Ben Gardiner](urn:li:person:DZhG2j7dXi) \(@[Grand Visual](urn:li:organization:239660)\) for also setting the tone with brilliant keynote presentations before as well. As you can see from our rather animated CEO @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR), the playground for brands is very much alive. With billions being invested in new forms of content \(from original scripted series to sports opportunities to engage fans\) and audiences spending on average 57 hours a week on addressable media, you could say where there is top-quality content and experiences, there will be captivated audiences….and rich opportunities for brands. And yet our industry set-up with its siloes stops brands seeing the wood from the trees and finding a way smartly navigate the marketplace to seek out the most powerful and lucrative opportunities. To hear the views of experts in their fields and to arm your teams with 7 creative ways to get the most out of your media spend, download the report here 👉 https://lnkd.in/e3f9MgVx Watch this space for the next report in Q1...

Only 3 days to go before the first event in our Freedom Series, where we launch our new insight report "Creativity: The Ultimate Media Multiplier". A useful and provocative guide to powering-up brand media investments, with contributions from some of the brightest minds from @[BBC Studios](urn:li:organization:1763), @[Christopher Ward](urn:li:organization:2176771), @[Meaning Machine](urn:li:organization:98949017), @[Beyond](urn:li:organization:2812498) \[obviously\] and @[Grand Visual](urn:li:organization:239660). Not too late to join. DM us in the comments box below for your invitation.

We're counting down the days to @[Beyond](urn:li:organization:2812498)'s panel event in London on 27th November, to mark the launch of our new report "Setting Brands Free: Creativity – The Ultimate Media Multiplier". Join us to 🕺 Learn how to inject creativity into your media thinking to maximise the brand and business impact of your investments. 👀 Hear from leading marketers and industry innovators. 💪 Listen to our panel discussion chaired by @[Gill Huber](urn:li:person:F4inme5xz0) from Ingenuity+ featuring   @[Shelley Macintyre](urn:li:person:KTKdF6InLm) – CEO, Brand & Licensing, BBC Studios @[Sarah Baumann](urn:li:person:ctdVFsgOyl) – COO, Christopher Ward @[Thomas Keane](urn:li:person:uNeGs3B2\_L) – CEO & Founder, Meaning Machine @[Ben Gardiner](urn:li:person:DZhG2j7dXi) – Chief Client Officer, Grand Visual   You can expect food, drinks and networking with some of the sharpest minds across creative and media.   👉 👉 More info and sign-up page in the comments.

Another proud moment as we took home three Silver awards from last night's @[The Drum](urn:li:organization:2943312) Awards 🥁 🥈 Media: OOH for @[Shelter](urn:li:organization:200878) Invest in Social Housing with @[Talon](urn:li:organization:2090497) 🥈 Media: Programmatic Partnership for @[Alzheimer's Research UK](urn:li:organization:1949323) with @[MiQ](urn:li:organization:2883353) 🥈 Social Purpose: Wellness & Health for @[Bowel Cancer UK](urn:li:organization:1996913) Tell Your GP with @[Talon](urn:li:organization:2090497) In a world where the competition for attention is only intensifying, creativity in media drives cut through and makes brands stand out; so brands get more bang out of every buck. Creativity takes so many different forms; from a coffee cup takeover of Westminster to innovative use of data and tech, but we love when it gets recognised! Well done to our brilliant team at @[Beyond](urn:li:organization:2812498), our partners and clients. We weren't able to be there in person last night, but the wonderful @[Mizi Q.](urn:li:person:1wD3BSvLWe) has made it feel like we were! 💥

Loving the grins on the team's face as we collect our @[IPA \(Institute of Practitioners in Advertising\)](urn:li:organization:636541) Effectiveness Accreditation. Putting effectiveness at the heart of what we do keeps us honest, and our thinking bold.

🍇 There’s No Such Thing As Too Jammy!🍇 Our brand new campaign for Jam Shed wine is here - Taking you all to the jammiest corners of the jam universe. A lovely write up from @[Charlotte Rawlings](urn:li:person:xtKM\_6scnm) at @[Campaign UK](urn:li:organization:9338936) on the link in the comments below 👏 . A fully integrated Creative and Media approach. Keep your eyes, ears and tastebuds peeled. It's only going to get jammier: All credit to our brilliant clients, @[Sandy Mayo](urn:li:person:t1y9Z\_F5ex), @[Peter English](urn:li:person:el8Ha\_r9oi), @[Lottie Jefferies](urn:li:person:flMtNAIXR\_), @[Maddy Grimsey](urn:li:person:p20TIjlNcl), @[Thomas Joyce-Brown DipWSET](urn:li:person:z0E0JVITy7), @[Tom Smith](urn:li:person:xYpOfMLjiq), @[Ethan Woolsgrove](urn:li:person:R9yxJvPMNk), @[Vinarchy](urn:li:organization:105029163), And production partners: @[Private Island](urn:li:organization:15078832), @[Chris Boyle](urn:li:person:80O-4lquI2), @[Helen Power](urn:li:person:0X9db9MenM), @[Electric Theatre Collective](urn:li:organization:3126230), @[Electric Colour](urn:li:organization:108907317), @[Luke Morrison](urn:li:person:04rqkGcrxo) , @[Sam Robson](urn:li:person:ZDwCMW\_WKa) , @[No.8](urn:li:organization:19149159), Music House: @[THE HOGAN](urn:li:organization:38116706) Music Supervisors: @[Sean Hogan](urn:li:person:qxeHoLL6iQ) & @[Isa Rehman](urn:li:person:wHc4ccTKOk) {hashtag|\#|jamshed} {hashtag|\#|newwork} {hashtag|\#|media} {hashtag|\#|creative} {hashtag|\#|jam} {hashtag|\#|wine} {hashtag|\#|jamgoodwine}

We are buzzing to have won a Bronze at @[Campaign UK](urn:li:organization:9338936)’s Media Week Awards last night for our work with @[MiQ](urn:li:organization:2883353) for @[Alzheimer's Research UK](urn:li:organization:1949323) in the ‘Best Use of Data for Audience Buying’ 🏆 Huge congrats to the fab @[Beyond](urn:li:organization:2812498) team, our partners at MiQ, and of course our brilliant clients at Alzheimer’s Research. Team work makes the dream work \(and wins us trophies\) 🙌🏼

Tonight's the night. Yes, it's the annual Media Week awards. Arguably the biggest awards do in our industry. And we've got a ticket. Not only that, but we have two nominations. 🙌 🙌 Right now across town, media executives are ironing their dresses and shirts, making the final adjustments to their hair, and spraying themselves with expensive fragrance. We don't get to party much anymore, but we scrub up alright! See you over at the Marriott hotel. Good luck to all the nominees! Find you on the dancefloor. 💃 🕺 🏆 🎉 @[Campaign UK](urn:li:organization:9338936) {hashtag|\#|mediaweek} {hashtag|\#|awards}

Friday is for longer reads. And also frozen Gyoza. Visit the @[LBBonline - Little Black Book](urn:li:organization:2814210) link below to dive a little deeper into our latest work for @[itsu](urn:li:organization:1856249). https://lnkd.in/eVWaPM7V

Sorry for any convenience caused. Our new campaign for @[itsu](urn:li:organization:1856249) kicks off this week with a crafty little film for their frozen gyoza. Voiced by the warm, doughy tones of Will Hughes, AKA WhatWillyCooks. Hand made by director James Lee and Producer @[Jason Underhill](urn:li:person:kfpdZVXytu) at @[Food Hall](urn:li:organization:11326958). Chopped, sliced and served up by our friends at Search Party. Ear snacks by @[Sam Robson](urn:li:person:ZDwCMW\_WKa) at @[No.8](urn:li:organization:19149159). Keep an eye out for more over the coming month, both on your screens and outside of your homes as part of a campaign which leveraged the integrated media and creative offering at Beyond. And, as always, thanks to our brilliant partners at @[itsu](urn:li:organization:1856249). @[Misha Metcalfe](urn:li:person:0LbRMSrr3t)

A sign of great work is its enduring nature, so we’re excited and proud to see our work for @[Alzheimer's Research UK](urn:li:organization:1949323) back out in the world for the third year running. This time round ‘Change the Ending’ has a renewed focus on the urgent need to find a cure, but the reality hasn’t changed - research is our only chance of making dementia a thing of the past. The campaign launches nationwide this week with AV planned across big and small screens – keep an eye out! {hashtag|\#|FindACure}

Our back to school, back to uni, back to life, back-to-back billboards for @[Back Market](urn:li:organization:4793443). Better late than never, please enjoy a few more quality snaps of our latest work for the heroes of refurbished tech. Plenty more in the pipeline coming soon. Next time we’ll capture it all on a Nintendo DS. Thanks as always to @[Luke Forshaw](urn:li:person:wsXv4a1f\_w) and the team. Downgrade Now.

We’re thrilled to have been awarded the IPA’s Effectiveness Accreditation, for the second time running. This accreditation is awarded to member agencies that have demonstrated “their commitment to business effectiveness and delivering commercial outcomes for clients”. It’s great to be one of just 44 agencies in the UK with this certification.  Well done to all who have achieved this distinction. 🔥 Many thanks to the Beyond team and our fabulous clients who have supported us on our effectiveness journey, and kudos to the team at @[IPA \(Institute of Practitioners in Advertising\)](urn:li:organization:636541) for creating this brilliant initiative in the first place. We have come on leaps and bounds as an agency in the last 5 years with the focus this accreditation programme has provided us. And thanks too to all the judges who gave up their time to read through all the submissions, there will have been a lot to get through, even with that stringent word limit 👏 Award speech over. Back to business! @[Alexandra Green](urn:li:person:S8U-6kOgIa) @[Nick Milne](urn:li:person:IVLkhsta1h) @[Laurence Green](urn:li:person:lL2FwUycV2) @[Alessandra Bellini](urn:li:person:t2yTIgQ5Q2) @[Fran Cassidy](urn:li:person:xDljJI8UPD) @[David Alterman](urn:li:person:9\_n-yhEcjJ) @[Georgina Bramall](urn:li:person:3wFbYnrKD5) @[Philippa Brown](urn:li:person:MN7p2Dm-aT) @[Dan Cullen-Shute](urn:li:person:ZIXXd-fZxS) @[Sam Daniels](urn:li:person:0fov2bkpFa) @[Andrea Dearden](urn:li:person:3Ucky0t9Tv) @[Laura Donnelly](urn:li:person:hdxfioOjTW) @[Ben Duncan](urn:li:person:WvqJVyfXn6) @[Sadira E. Furlow](urn:li:person:dJaCapayg2) @[Georgie King](urn:li:person:Mxbg5HAxb2) @[James Kliffen](urn:li:person:R\_0FFqeOng) @[Richard Madden](urn:li:person:DRwqyDJMcY) @[Tony Regan](urn:li:person:f37-og-0am) @[Seena S.](urn:li:person:a-pq-Bt9YB)

Our CEO, @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR), has just completed an AI for Business Innovation course at @[Imperial College London](urn:li:organization:5106). Here are some principles he is bringing to @[Beyond](urn:li:organization:2812498) and our clients. 😎 Evolutions in AI are fast & endless, but don't wait to see where it’s going, as you’ll be too late to the party. Experiment now. 👊 You’re better than you think, already: you don’t need a computer science degree to succeed right now. GPTs are great democratisers of AI, and your critical thinking and creative skills will get you very far. 🚴‍♂️ Demystify and accelerate. Spend some time getting through the through the language barriers \(GPTs, Agentic AI, LLMs…\), and then you'll find that it all just makes sense. 🤸‍♀️ Ideas are easy, execution is everything. It has forever been thus. 🔥 Smaller, entrepreneurial companies can harness & integrate self-serve technologies that cost billions of dollars to create, for transformative effects. Big companies no longer have the exclusive rights to scaled solutions.

We're mega excited to welcome @[Patrick Silla](urn:li:person:7vmZoqSImL) to Weston Street - so much so, that we literally couldn't wait to get him through the door before we took a photo for the press release. Read more about him and all our new creative hires in the link below. Big thanks to @[LBBonline - Little Black Book](urn:li:organization:2814210) for the write-up.

We're mega excited to welcome Patrick Silla to Weston Street - so much so, that we literally couldn't wait to get him through the door before we took a photo for the press release. Read more about him and all our new creative hires in the link below. Big thanks to LBBonline - Little Black Book for the write-up.

SOME NEWS 💥 We are now Beyond, home to the brightest minds in creative, media and innovation, on a mission to set brands free… Shiny new website in the comments below 👇

We’re thrilled to announce that Beyond has partnered with Kazoo Films to launch their debut UK release 'Grand Prix of Europe' — racing into cinemas this weekend! This animated family adventure follows Edda, a young mouse with big dreams of becoming a racing superstar, in a story full of courage, resilience, and friendship. Our Beyond hashtag#media campaign is designed to maximise performance on the track to release — reaching families where it matters most across OOH, YouTube, social, and gaming platforms.

We’re thrilled to have been awarded the IPA’s Effectiveness Accreditation, for the second time running. This accreditation is awarded to member agencies that have demonstrated “their commitment to business effectiveness and delivering commercial outcomes for clients”. It’s great to be one of just 44 agencies in the UK with this certification. Well done to all who have achieved this distinction

Sorry for any convenience caused. Our new campaign for itsu kicks off this week with a crafty little film for their frozen gyoza. Voiced by the warm, doughy tones of Will Hughes, AKA WhatWillyCooks. Hand made by director James Lee and Producer Jason Underhill at Food Hall. Chopped, sliced and served up by our friends at Search Party. Ear snacks by Sam Robson at No.8. Keep an eye out for more over the coming month, both on your screens and outside of your homes as part of a campaign which leveraged the integrated media and creative offering at Beyond. And, as always, thanks to our brilliant partners at itsu.

We are buzzing to have won a Bronze at Campaign UK’s Media Week Awards last night for our work with MiQ for Alzheimer's Research UK in the ‘Best Use of Data for Audience Buying’

Our CEO and Founder @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR) speaks to @[DCA](urn:li:organization:104712004) \(Department of Creative Affairs\) on challenging the fragmented agency landscape and @[Beyond](urn:li:organization:2812498)’s approach to setting brands free. “There are no independent agencies that are credible in media, creative, technology and innovation to the extent that we are. As a company, we’ve spent over 10 years building expert capabilities within a single company framework; we believe that this is the only way to develop creative commerciality that can set brands free and, when it comes to doing it, we are in a market of one.” Read the full piece here 👉 https://lnkd.in/eSpJ2Qmk @[Halima Anwar](urn:li:person:cI8xVuDLN9) @[Amar Chohan](urn:li:person:1t0Orm6dSg)

We’re delighted to be appointed by @[Findmypast](urn:li:organization:3477062) to handle their media planning and buying, expanding on our existing creative and strategic partnership with the UK-based genealogy brand. @[Ed Cox](urn:li:person:48tRYx7x31), Partner for Media, Data and Effectiveness at @[Beyond](urn:li:organization:2812498): “This is just the kind of challenge we thrive on - a disruptive challenger brand in a highly competitive market. We’re excited to get started on the journey to modernise Findmypast’s media strategy and put in place a new strategy for continued growth. Taking on media duties alongside creative will allow us to develop a seamless integrated strategy for Findmypast, and multiply the power of media with top-drawer creativity.” Thanks for the write up @[LBBonline - Little Black Book](urn:li:organization:2814210) 👉 https://lnkd.in/ezCYm7BG

Our latest media work for @[The Tofoo Co](urn:li:organization:19599889) is live... FAST FOO highlights how quick and easy it is to cook Tofoo, and aims to inspire trial in new audiences.   The high impact OOH campaign is live in London, Leeds and Manchester, showcasing the variety of tasty ways you can eat Tofoo 🥘 🍱 🍲 @[Thryth Jarvis](urn:li:person:ffX5eChz6R), @[Kirsty Jones](urn:li:person:BcH4p5jsDc), @[Scott 🍮 Colley](urn:li:person:mKcSDrvvPp), @[Talon](urn:li:organization:2090497), Dan Wootton, @[Who Wot Why London](urn:li:organization:10550144), @[Tom Donnelly](urn:li:person:8-\_lEiaGzF), @[Patrick McDermott](urn:li:person:UGR7EbgH8D), @[Pritisha Sen](urn:li:person:Tak0BUs9W\_)

NOT ONE, BUT TWO AWARDS AT @[Clear Channel Outdoor](urn:li:organization:2541) Media Awards 2025. Our Tell Your GP Instead campaign for @[Bowel Cancer UK](urn:li:organization:1996913), is hyper-targeted at high-risk individuals, encouraging them to report early symptoms of Bowel Cancer to their GP. Thanks to @[Andy Glyde](urn:li:person:3cvTw9EdVX) and the brilliant team at @[Bowel Cancer UK](urn:li:organization:1996913), our friends and partners at @[Talon](urn:li:organization:2090497) and our media superstars at Beyond who worked tirelessly to get this over the line 🥇 🥈 @[Aimée Comeskey](urn:li:person:4yQaVWA-H2) @[Emily Paterson](urn:li:person:woqNGiDIB-) @[Ed Cox](urn:li:person:48tRYx7x31) @[Abdirahman Mahdi](urn:li:person:ssBVS2xdVd) @[Adam Boucid](urn:li:person:Ijfv2YoHoc) @[Mili Posa](urn:li:person:bJsY0c1tMk) @[Gemma Delaney](urn:li:person:WfvGAJZjNA) @[Joanne Lambert](urn:li:person:-IJOZzFfIF)

INVEST IN SOCIAL HOUSING 🏠 Decades of underinvestment in social housing is forcing families into poverty and homelessness. The solution is simple - build more social homes to end the housing emergency. If you've been around Westminster over the last few weeks, you might have seen the multi-channel OOH and ambient media campaign we've been running for @[Shelter](urn:li:organization:200878). We're aiming to put pressure on the government, MPs and policy makers, ahead of the 2025 Spending Review which takes place tomorrow. To make sure the campaign was unmissable to those in government and the civil service, we created a media strategy to align with the typical Westminster daily routine, targeting them across the working day, from their commute to their coffee break and even after-work drinks. Shelter's creative work invited members of the public to share their reasons why social housing is needed, and called on the Chancellor to commit to building 90,000 new social homes a year. Please show your support and sign the petition or write to your MP urging action - link in comments below. @[Hannah Croucher](urn:li:person:pQI3z-0Qi0) @[Helen Saul](urn:li:person:8Tv5XAc20I) @[Helen Jones](urn:li:person:E9MTz-BmTa) @[Rhys Dando](urn:li:person:MQWxnRl-Tx) @[Srinath Mogeri](urn:li:person:JG-5Phj2-O) @[Seb Howling](urn:li:person:\_\_QEsxtCDm) @[Francis Daly](urn:li:person:QICL8YO86e) @[David Simons](urn:li:person:CpFUHRNFCS) @[Cem Hasimi](urn:li:person:dfCQmLWeDR) @[Michelle Cheesbrough](urn:li:person:jIXPdosVyX) @[Millie Harvey](urn:li:person:953Qio2SxK) @[Ellie Coulter](urn:li:person:cWsM5ljAK2) @[Evan Mallett](urn:li:person:d0gA2Q\_uDC) @[Ed Cox](urn:li:person:48tRYx7x31) @[Maleehah Choudhry](urn:li:person:Sh-TY1jRD5) @[Tiyah Rowe](urn:li:person:T67gkkNfQD) @[Emily Paterson](urn:li:person:woqNGiDIB-) @[Talon](urn:li:organization:2090497)

“This is what the industry’s been crying out for. Clients have become increasingly frustrated by the complexity of managing multiple agencies, with lead agencies only showing an interest in the big idea and the big execution, and not in sweating the assets.” @[Ed Cox](urn:li:person:48tRYx7x31), Partner of Media, Data and Effectiveness on why Yonder Media was made to be merged – read the full piece in @[MediaCat UK](urn:li:organization:70041259) about @[Beyond](urn:li:organization:2812498)'s new joined-up proposition. https://lnkd.in/eXDpUqhQ

Did you catch our OOH launch campaign running across key sites in London Bridge this week? Setting brands free \(of mock ups\) 🔥 🙌 @[Talon](urn:li:organization:2090497) Dan Wootton @[Ali Nelson-Smith](urn:li:person:hIua-d7xBC)

“We have spent nearly a decade building credible and award-winning capabilities across strategy, media, creative and production. Today, under the banner of Beyond, we can now set brands free by choreographing single multi-disciplined teams to deliver greater value for our clients, simplify and speed up ways of working, maximise what’s possible and unlock new levels of creativity, innovation and effectiveness for our clients across their entire marketing supply chain.” CEO @[Zaid Al-Zaidy](urn:li:person:HbJqs84gaR) on our mission to set brands free and why we’ve come together under a single agency brand... Read the full piece in @[Campaign UK](urn:li:organization:9338936) 👇 🙌 @[Ben Bold](urn:li:person:Pv9-JWeqNJ) & @[Gemma Charles](urn:li:person:YFeH9tqBA-)